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Sunday, June 1, 2014

Accountability and Tax Incentives

If a company planned to spend a chunk of money on a new advertising campaign, we’d expect that measurable goals would be set. Articulation of the goals would enable the company to determine if the campaign was successful. And we’d expect that data would be collected to enable the company to determine if the goals were met. If not met, the campaign would likely be canceled, or modified and retried.

Yes ... I'm getting at accountability measures for tax incentives.  See rest of my post at SalesTaxSupport.com.

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